Characteristics įive characteristics of mass communication have been identified by sociologist John Thompson of Cambridge University: The question, then, is whether this is a form of mass communication. It is possible to discuss in great detail the events of a video game with a friend one has never played with, because the experience is identical to each. Excluding the Internet, however, it is questionable whether players of video games are sharing a common experience when they play the game individually. Users sometimes share the experience with one another by playing online. Video games (for example, massively multiplayer online role-playing games (MMORPGs), such as RuneScape) provide a common gaming experience to millions of users across the globe and convey the same messages and ideologies to all their users. Video games may also be evolving into a mass medium. A question arises whether this makes cell phones a mass medium or simply a device used to access a mass medium (the Internet). In addition, the telephone has transformed into a cell phone which is equipped with Internet access. While a telephone is a two-way communication device, mass media communicates to a large group. Some argue that video games have developed into a distinct mass form of media. The sixth and seventh media, Internet and mobile phones, are often referred to collectively as digital media and the fourth and fifth, radio and TV, as broadcast media. For example, the Internet includes blogs, podcasts, web sites and various other technologies built atop the general distribution network.
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